AI coaching, on every call

Get better
every conversation.

Closer doesn't sell for you — it makes you a better seller. It listens, scores, and coaches in real time, so every call moves you forward.

Start Coaching See how it works

Real-time call scoringAI role-playWorks in your stack

Live call · Acme Corp

0:00

Talk ratio0/0

You / Buyer · target ≤ 45%

Discovery Qs

0/ 4 target

Open questions detected

Closer scores every call as it happens — this is a live sample.

Coaches inside the tools your team already uses

One coaching loop. Four ways to get sharper.

Closer is built around how great sellers actually improve, by preparing deliberately, practicing under pressure, reviewing honestly, and improving with intent.

Prepare

Walk in ready.

Brief Closer on the meeting and it helps you plan questions, anticipate objections, and set a clear outcome, before you ever join the call.

Practice

Rehearse the hard moments.

Role-play live with an AI buyer persona that pushes back like a real prospect. Practice discovery, objections, and closing in a safe space.

Review

Learn from every conversation.

Paste a transcript or notes and Closer coaches you, what worked, what you missed, and the exact phrasing that would have landed better.

Improve

Close your specific gaps.

Your capability assessment and reviews feed a personal growth plan, so practice and learning target the skills that move your number.

Capability Assessment

Know exactly where you stand.

Start with a structured capability assessment across the skills that decide deals, discovery, qualification, objection handling, value, negotiation, and closing. Closer turns your answers into a clear picture of your strengths and your real growth areas.

A capability score across six core selling dimensions
Honest, specific feedback, not generic praise
A personalised growth plan that drives your practice

Discovery82

Qualification74

Objections58

Closing66

Drop in your sales material

PDF, Word, slides, or paste text — your team's knowledge, in one place.

MEDDICC_Playbook_2025.pdfIndexed

New Hire Onboarding.docxIndexed

Objection Battlecards.pdfProcessing

Company Playbook

Coach your team your way.

Bring your own data into Closer. Upload the sales playbook, methodology, onboarding program, guidelines, and battlecards you already train your reps on, and Closer coaches against your standards, not a generic textbook.

Sales playbook & methodology
Onboarding & training program
Guidelines, policies & compliance
ICP, battlecards & messaging

Practice scenarios, reviews, and Academy guidance all reference your material — so every rep is held to the same playbook, even when a manager isn't in the room.

The Academy.

Generic training is for amateurs. The Academy recommends modules based on your assessment and reviews, so you always work on the skill that will move your number next.

84%

Skill Retention

3.2x

Faster Improvement

Preview Academy 2027

Coaching, not autopilot.

Closer never sends the email for you. It reviews your draft, asks the questions a great manager would, and shows you how to make it stronger, so the skill stays with you.

You stay accountable

Conversation ReviewCoached

What worked

Missed signals

Talk / listen balance

Your draft: Post-demo follow-up

"You led with your product. What outcome did the CFO say mattered most? Try opening with that, then ask for a specific next step."

Revise it yourself, or ask Closer for a draft to react to.

Works where you work

Closer meets your reps in the flow of work.

No new tab to remember. Closer plugs into the platforms your team already lives in — and into the AI assistants they ask first.

Microsoft 365

Coaches inside Teams, Outlook & Copilot.

Google Workspace

Works across Gmail, Meet & Chat.

Salesforce

Coaching right on the opportunity record.

HubSpot

CRM cards, workflows & timeline writeback.

ChatGPT

A connector and custom GPT for your reps.

Claude

A remote MCP connector with typed tools.

Built for your industry

Coaching tuned to how your world sells.

The skills that win a software deal aren't the ones that close a policy or a plant order. Closer coaches the conversations, objections, and compliance moments specific to your industry.

All industries