Closer

Concept preview · Illustrative mockups of planned Salesforce integrations

SalesforceBuilt for the Salesforce enterprise

Closer, native to Salesforce.

Coaching that lives on the opportunity, not in another tab. Closer reads the deal, scores the calls already logged in your CRM, and writes the coaching back to the record — inside Lightning, Slack, and Einstein. No new silo, no rip-and-replace.

Salesforce IdentitySalesforce Identity
LightningLightning
SlackSlack
AppExchangeAppExchange
Identity · Salesforce login

One login, owned by your admin.

Reps open Closer from the App Launcher and they're already in — authenticated through your Salesforce org as the identity provider. Closer connects as a Connected App over OAuth, so access is provisioned, scoped, and revoked centrally by your admin.

  • Single sign-on via My Domain & Salesforce Identity
  • Connected App with named OAuth scopes
  • Permission sets decide who sees Closer
  • Honours your org’s MFA & login-flow policies
Salesforce

Log in to Salesforce

northwind.my.salesforce.com

alex.morgan@northwind.com
••••••••••••MFA
Log In
Connected AppConnected App — scopes
Access your basic profile & identity
Read opportunities, contacts & activities
Read Einstein Conversation Insights
Write coaching notes back to records

Opportunity

Acme Corp — Platform expansion

Stage: Negotiation
DetailsActivityCloserRelated
CCloser · Deal coaching
61

Deal health: at risk

Last 2 calls scored low on next-step clarity

"No economic buyer identified after 3 calls. Coach Alex to confirm who signs off before the next demo."
Surface · Lightning component

Coaching on the record itself.

Closer drops onto the Opportunity, Lead, and Contact pages as a Lightning Web Component. Reps see deal health, the last call's score, and the one coaching move that matters — right where they already manage the pipeline. No context-switching, no separate app to remember.

  • Lightning record-page component
  • Per-deal health & call scores
  • Drag-and-drop in App Builder
  • Launch a role-play in-record
Deal data · Einstein Conversation Insights

Coaching tied to the pipeline.

No uploads. Closer reads the calls and activities your reps already log — plus Einstein Conversation Insights — scores each one against your playbook, and writes the coaching back onto the opportunity. A rep's growth and the deal's health become the same record.

Call logged

Activity + ECI in CRM

Closer scores it

Against your playbook

Written back

Onto the opportunity

SalesforceActivity timeline
Einstein

Call · 24 min · logged by Alex

Discovery — Acme platform expansion

CCloser coaching · auto-added

61

"Strong rapport, but no next step set. Confirm the economic buyer before the demo."

Nudges · Slack

The coach that taps you on the shoulder.

Slack is part of the Salesforce platform, so Closer posts straight into it: your morning briefing, a recap when a call is scored, and a nudge when a deal needs a coaching move. Action it without leaving the conversation.

  • Daily briefing before your first call
  • Recap card the moment a call is scored
  • Deal-risk nudge with the next coaching move
C
CloserAppSlack9:02 AM

Call recap ready

Acme — Discovery call · scored 61

Strong rapport. No next step set — confirm the economic buyer before the demo.

Open in SalesforceBook role-play
C

Acme slipped to at risk. Want to drill closing the next step?

CCloser

Next best action

Confirm economic buyer on Acme before Thu demo

Start 5-min role-play
CCloserHistoryNotes
Surface · App Launcher & utility bar

Always one click away.

Closer ships as a managed package: a full app in the App Launcher and a docked component in the utility bar that follows reps across every record. The next best coaching action is always within reach — no tab-hunting, no lost momentum.

Pre-call briefs surface here too — pulled from the deal's history and the rep's known growth areas, right before the meeting.

Intelligence · Einstein & Agentforce

Ask Einstein about your deals.

Closer registers as an Agentforce action and Einstein topic. Reps and managers ask, in plain language, how a deal is tracking or what a rep should work on — and the answer comes back grounded in Closer's scored, cited coaching data, inside the assistant already built into Salesforce.

  • Grounded in real call scores and deal health
  • Manager view: spot team-wide skill gaps
  • Stays inside your Salesforce data boundary
EinsteinAgentforce assistant
How is the Acme deal tracking, and what should Alex practice?

Acme is at risk— deal health 61. Across the last 2 calls Alex hasn't set a clear next step or confirmed the economic buyer.

Suggested: role-play “closing the next step”

CSourced from Closer

Enterprise-ready

What your security team will ask for.

Closer is designed to clear enterprise procurement in a Salesforce shop — identity, data handling, and purchasing all the way through.

Connected App & permission sets

Approve once as a Connected App. Admins decide exactly who gets Closer with permission sets, and revoke in one click.

Encrypted & scoped

Tokens encrypted at rest, every query scoped per user and per org, with full access audit logs.

Shield & data residency

Compatible with Salesforce Shield, field-level security, and regional data storage for EU and other jurisdictions.

AppExchange security review

Passes the Salesforce AppExchange security review every listed app must clear before customers can install it.

Managed package on AppExchange

Install and procure through AppExchange — versioned, upgradable, and managed by your admins.

Least-privilege scopes

Only the objects Closer needs — opportunities, activities, and conversation insights — nothing more.

SalesforceSlackEinstein

Bring Closer into your Salesforce org.

We'll walk your admins and security teams through the Connected App, object scopes, and an AppExchange rollout — and pilot with one team first.

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